New! Mom-preneur Blog & Etsy Guide

 

I’m sure most of you are familiar with Laurie of Tip Junkie.  And you know that she’s a super blogger who’s all about promoting other bloggers and mom-preneurs.  Today I’m pleased to introduce you to my newest affiliate program and the newest ebook being offered on Laurie’s site.  It is Mom-preneur Blog & Etsy Guide.
The goal of the Mom-preneur Blog & Etsy Guide is to give you another perspective on how to sell products online through your blog, website, Facebook, and Etsy.
Simply put, it is full of effective advice to help you brainstorm ways you can ask for money. Including, useful strategies on how to set your blog up to sell your products and services, give you some Etsy advice, as well as several marketing strategies. The goal is to help facilitate your naturally creative brain to find ways you can effectively sell online.
Do you want to know how to set your blog up for selling success?
Would you like to know others’ best selling tips and strategies?
Would you like to know how to market a new product and make sales immediately after announcing it?
It is easy to read, has a lot of real-world strategies, and encouraging words from fellow women in business. We as women are expected to juggle a LOT. Therefore this Mom-preneur guide also covers more than just sales.
The book also comes with 3 great printable Bonus Gifts! 
Giveaway Check List – When another blogger hosts a giveaway one of your products or services.
How to Promote a Giveaway – A check list on how to drive traffic to a giveaway.
New Product Check List – How to drive traffic to a new product you just uploaded.
Click here to view more details on this fabulous book!
If you have an Etsy shop or other online business, you should also learn more about mobile advertising.

-Jerri

 

Creating a Unique Image for Your Business (or Blog) – Guest Post by Christy Strauch

I’m very excited to have Simply Sweet Home be a part of Christy Strauch’s virtual book tour this month, and I’m happy to have her guest posting here today!  Christy Strauch is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. In addition she is president of Clarity To Business and has worked with over 300 small business owners, from artists to real estate agents, helping them do what they are passionate about – and make a profit. Her book is available at Amazon.com – Passion, Plan, Profit: 12 Simple Steps to Turn Your Passion into a Solid Business
For this post, I asked Christy to tell us how we can make our blogs and businesses stand out; that is, how can we create a unique image and differentiate ourselves from other bloggers (or shop owners) in our niche so that we can gain a loyal readership and customer base.

When you start making things, whether they are crafts, lotions, a new recipe for a meal, a dress, a blog, a new website, or anything else, underneath the impetus and desire to create whatever it is, lurks a purpose.

The purpose can be anything. You might want to beautify your home, create something new for your family, teach yourself a new skill, make a new kind of lotion that’s easier on your newborn’s skin, hone your writing skills, or even, God Forbid, even earn extra money.
The first step in creating a unique image for yourself and the things you make, are to discover what this underlying purpose is.
I’m going to use this website as an example. Jerri tells us in her “About” page that she’s “…always loved expressing myself through music and writing….It [the website] has been a wonderful creative outlet…It is a place for women to come for ideas, family fun, and inspiration.”
So the purpose of Simply Sweet Home is to give Jerri a wonderful creative outlet and serve as a gathering place for women, where they can find new ideas for making family life fun and inspiring.
Now that you know the purpose of this website, everything flows from there. Jerri can use this purpose to decide what products or services she herself might offer on her Etsy site. As an example, she creates jewelry; that work gives her a creative outlet which is in line with her purpose.
Her purpose will help her choose what products or services from other people she would endorse on the website. She features other Etsy artists, and women who make things that make family life fun and inspiring.
She uses her purpose to help her create blog topics. It helps her decide how she communicates to her readers, what she says, and how she says it.
Most importantly, her purpose helps her differentiate herself from other people and businesses doing the same work.
This is where your work comes in.
If you want to differentiate yourself from other websites or businesses doing similar work, here’s what to do.
Sit down in front of a blank piece of paper. Find your favorite pen, and answer these questions:
1. What do I enjoy doing so much that I’d do it whether I got paid for it or not?
2. What motivates me to do this work?
3. Why it is critical for me to do this work?
4. Why is it critical for the world for me to do this work?
The answers to these questions will help you begin to unearth your purpose. And once you know what it is, knowing it and expressing it in all your work, will be the single most successful way to differentiate yourself from everyone else.

Christy Strauch is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. In addition she is president of Clarity To Business and has worked with over 300 small business owners, from artists to real estate agents, helping them do what they are passionate about – and make a profit. Her book is available at Amazon.com at Passion, Plan, Profit: 12 Simple Steps to Turn Your Passion into a Solid Business

Starting Your Business: Just a Few Ideas, Part 2

 

Here’s Part 2 of my Business Ideas Article.  I hope it will help to inspire you.  Don’t forget to come back tomorrow for a guest post from Christy Strauch.

7. Make gift baskets. This is a similar business idea to the flower and wreath business, and it could be a good seasonal business to supplement your flower or craft business. The best times to sell gift baskets are around Valentine’s Day and Easter; however, if you plan to make a lot of sales, then you need to start taking orders in advance so that you will have time to make the gift baskets and so you can get the word out and make plenty of sales to make the effort worth your while. If you get a lot of customers you might also consider taking orders for Mother’s Day and Christmas baskets.

8. Make money in sales. You can make money by selling used items from around your home or selling items from a wholesale website. Use websites like ebay and upillar to reach customers. Or you can sell items at a yard sale, a consignment shop, your own website website, or flea market booth.

9. Accounting/Consulting/Data entry. If you have previous office or business experience, try contracting yourself out to small businesses. Small business owners often need part time help to do accounting, data entry, filing, marketing, and other administrative tasks. This is another idea that does not require a lot of start up money, and you can earn a decent salary even if you only have a couple of clients. This kind of work also does not require a lot of time away from home generally.  You can often find jobs online.  There are websites out there that specialize in placing virtual assistants in data entry and customer service jobs.  Just be sure to do your homework to avoid scams.

10. Telemarketing. If you look in the paper or on the internet you will find plenty of jobs for telemarketing sales and making calls for collection agencies. This kind of work is not for everyone, but if you have a good phone voice and you enjoy talking to people, this is a good stay at home job.

11. Baking/Catering – If you enjoy cooking and baking consider running your own baking and catering business. This venture can be as small or as big as you like. All you need is an oven and Kitchenaid mixer to get started; (you can get them in different colors). You can bake an occasional cake or pie for a friend or family member who is having a party. If you are a skilled cake decorator you can earn money by making wedding cakes, or you can go all out and cater for entire events, providing appetizers, main courses, desserts, and anything else you wish to offer. If you have a friend who enjoys cooking or baking this would be a good business to go into with a partner. And you can earn a good wage just by catering to a couple of events each month.  There are also several good bake shops on etsy, if you wish to go that route.

12. Tutoring – Tutors can potentially earn a very good hourly wage. If you have expertise in a particular subject, and especially if you have a degree and enjoy sharing your knowledge with others, you should try being a tutor. Often you will find that people you already know have a child that needs to be tutored, or they know of someone who is looking for a tutor. You can also put your name on tutoring lists at schools and local agencies that provide tutoring services or you can sign up at tutor.com. This is a great job that can take up as little as an hour or two of your time each week, and you can work with kids of all ages or adults in college.

13. Professional organizer/Decorator – If you are good at organizing items in your home, you can get certified and become a professional organizer or decorator. In this type of home business people pay you to come into their home as a consultant and get it organized and uncluttered or decorated. As a professional organizer you could also host organizing parties where you introduce and take orders for new organizing products.

14. Fortune/Network Marketing- There are lots of networking marketing companies out there.  Some are good. Some are not so good.  My husband and I are involved in a company called Fortune.  Unlike other marketing companies there’s no selling involved or quotas.  Fortune pays you to purchase your own cell phones, internet, satellite tv and other products from yourselves (rather than purchasing at Best Buy or Wal-mart).  And they have an extremely generous pay plan.  (In fact if you have cell phone or internet at your house, you’re already doing Fortune….you’re just not getting paid for it.)  So if you’re interested in that, I’d be happy to give you more information.  Other well known marketing companies include Avon and Mary Kay. My stepmom actually got started in Mary Kay a couple of months ago, and she seems to enjoy it.  And there are a lot of lesser known companies that sell scrapbooking supplies, jewelry, and more.

15. Workshops/Ecourses – If you have expertise in a particular field or you have a marketable skill, then you can make money from teaching others what you know. You can make money by creating and selling an ebook or ecourse. You can hold online workshops and webcasts. Or you can have workshops and conferences offline at a your local civic center, library, your home, or another venue.

As you can see, there is a wide range of opportunities out there for people who would like to start a home business. All it takes is one good idea, and some research and initial planning, and you can begin building your own home business and becoming financially independent.

I originally wrote this article in 2008.  Though I tweaked it a little, I’m sure there are a lot of new opportunities in 2010 that are not included in this article.  If you have anything to add to the list, feel free to comment.
-Jerri

Turning Your Hobby or Passion Into a Business

Today as promised we have a guest article from writer Christy Strauch.  Christy is the author of  Passion, Plan, Profit: 12 Simple Steps to Turn Your Passion into a Solid Business which is now available at amazon.

Want to start a business based on your hobby or passion? Here’s what you should do.

The first thing you have to know when you are evaluating whether or not to turn your passion into a business is your level of commitment.

Having a hobby is a lot like being single—you can work on your hobby (i.e. go out on a date) when you feel like it, or stay home in your pajamas and watch TV if you don’t. Hobbies don’t demand anything of you (just like that casual date you had last night). You can work on your hobby every free minute you have, or put it down for a year, or change your mind and forget about it completely, with few repercussions.

A business, on the other hand, can be very demanding. Deciding to cross the line from hobby to business is like committing to getting married. If you decide you want to make your hobby into a business, you have to commit yourself heart and soul. If you decide to turn your passion into a business, you’ll be making the decision to go from happy-go-lucky hobby kid, to grown-up business adult.

You know what making a commitment looks like. There will be days when you don’t feel like working on your business. But since it’s now a business instead of a hobby, you’ll have to do the work anyway, or figure out how to delegate it to someone else. Your commitment will force you to take actions that scare you; take risks that might frighten you, or do things you don’t enjoy.

But just like with a marriage, if you pick the right work, the work you love, turning it into a business can be deeply fulfilling, not to mention fun and profitable.

It boils down to one question. Are you ready, willing, and able to commit?

Do you have what it takes to turn your passion into profit?

The skill of successfully owning and running a business doesn’t require a specific genetic trait, or possessing the set of secret rules from a small business society that only allows five selected people into their membership every three years. What it does require is:

• A willingness to learn, at a deep level, who your perfect clients are and how to market to them.
• The perseverance to keep going when things are tough.
• The training to understand what your business numbers are telling you.
• The ability to flow with change.

Gathering the necessary equipment

When it comes to turning a passionate hobby into a reachable business, having the right equipment is essential. If you’re an enthusiastic photographer, for instance, getting the most up-to-date camera and lenses wouldn’t be an optional expense. It could be the difference between capturing stunning visuals that draw potential customers in or dealing with blurry and poor-quality photos that could cost you sales. The same idea applies to other hobbies like music production or pottery. Investing in the right set of tools, such as Singular Sound Cable Management if music production is your hobby, gives you both the quality of product and piece of mind to help take your hobbying career to new heights. Don’t skimp on necessary gear–prepare yourself with the best before you embark upon building your own little enterprise.

If this all sounds too scary, then you should consider keeping your hobby a hobby.

But if you think these challenges sound interesting, stimulating and fun, you’re the right candidate to turn your Passion into Profit. Ask yourself these questions:

1. Do you love your hobby enough that you’d like to do it regularly, as work?

2. Would you like to become a professional at your hobby; to step up your level of skill at it so you would be considered one of the best in your field?

3. Would you be willing to spend time marketing your work?

4. Are you willing to work on it even on days you’re not in the mood?

5. Can you weather setbacks (a client firing you, someone not paying who promised to pay, a downturn in the economy, plus a host of other things that happen to every business owner).

6. Are you willing to learn new things; such as new ways to market, updated ways to do your work, etc.?

 

 

Christy Strauch is the author of Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business. In addition she is president of Clarity To Business and has worked with over 300 small business owners, from artists to real estate agents, helping them do what they are passionate about – and make a profit. Her book is available at Amazon.com at http://cli.gs/JhYQXG

Starting Your Business: Just a Few Ideas, Part 1

 

February is Start a Business month.  This week I’m featuring a few posts to help our bloggy-friend business owners and would-be business owners out there.  Today I’m starting with an article that I wrote a few years back, detailing some business ideas for women because I think decided what kind of business you want to start is one of the most difficult things.  It’s sort of a long article, so I’ll just be sharing half of it today, and here in a couple of days I’ll be publishing the rest of it. Enjoy!

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In today’s world of online business and internet marketing there are more people working from home than ever before in recent history and still more who would like to try it, and a large percentage of people who hope to start a home business are women, namely stay at home and would-be stay at home moms. One of the hardest parts to starting a home business is actually choosing what business to go into. A lot of people think to themselves, “I would like to start a home business, but what kind of business could I possibly start?” There are actually a lot more options than many people think. All you need is an idea, (and usually a product or service), and you can get down to starting a business. Once you have your initial idea and you begin planning and marketing it, the possibilities are virtually unlimited. Here are a few business ideas for stay at home moms who would like to be work from home moms.

1. Writing – There is a whole host of ways to make money from writing. You can produce content for sites like Helium and social networking sites that pay for content.  Poetry publishing houses are always looking for good writers. There is also money to be made from writing for your own blog, website, or newsletter. You can use these methods to market your writing, network, sell products, and make money from affiliate marketing. You can also make money from writing articles and ebooks. Additionally there are several sites available that post freelance writing jobs on the internet. Some of these job postings are for writing a single article while others can lead to a full time job producing website or blog content or articles for offline publications. It generally takes patience, persistence, and hard work to make money from writing, but for those women who enjoy expressing themselves and being creative, there are many options and methods to make money from writing.

2. Web graphics and design – For those women who are internet savvy and skilled with html/java script and creating graphics there is a lot of money to be made in web design. People search the internet every day for graphics and banners for their site, as well as layouts/templates/skins for their webpage or blog, and they are willing to pay for original, customized designs.

3. Cleaning and maintenance – Women can easily make money as a housekeeper. This would require you to leave the house, but it is an easy business to start, and it does not require a lot of start up money. There is also a high potential to make a lot of money working only a couple of days a week, and all you really need is a few clients to earn a decent wage. When I was young my mom did housekeeping work for a close relative. She was able to make some extra money and take care of me at the same time, which was a big plus. I also have a friend who earns $500 a week, working part time. In fact, a couple of her clients are dentist and doctor’s offices, which are fairly easy to clean and not at all time consuming. You can market your services online, and you can choose which households and businesses you work for and how much you will work depending on how much money you want to make.

For those who are skilled repairman, you could also start your own business doing household repairs. And there is a huge market for people who want to start their own lawn care business.  You can make a lot of money mowing lawns and doing landscaping work.  And if you know anything about pest control and extermination you could start a business like this commercial pest control company.

4. Babysitting/Daycare – Stay at home moms can make money by babysitting for other kids, and if you really like kids, you can get apply for a license to run your own home daycare. But you may want to find a partner before going into the daycare business. You also might consider sitting with an elderly or disabled person a couple of days a week. It is a fairly easy job for someone who wants to make a little bit of extra money, and the work generally involves things like cooking a meal, going the the store, some light cleaning, chatting with the person, and perhaps a little cleaning.

5. Craft and jewelry sales. You can make money by making and selling your own jewelry and crafts. You can sell items to family, friends, neighbors, and people from church. In turn these people will refer other customers to you. You can host jewelry/craft parties at your home to show off your wares and make sales. In fact, you can expand your business by getting a friend or family member to help you host a party at their home. They would invite their own friends and family members whom you may not be aquainted with, and you will have the opportunity to meet new customers. You can also make money by selling your items at a flea market or taking them to a consignment shop or boutique. The shop or boutique will get a percentage of your profits, but you will have an opportunity to reach a market that you could not reach on your own. Finally you can market your items on the internet. Make your own website or use sites like Etsy, Ebay, or Upillar.

6. Create corsages, baby wreaths, bouquets, and flower arrangements. The florist business is extremely profitable. If you’ve ever ordered flowers for a prom or homecoming, or if you’ve ever planned a wedding or purchased a wreath to go on the door when a baby is born, then you know what I mean. These items cost very little to make, and yet the cost can be outrageous. You can start this business by marketing to friends and family or coworkers of your spouse. If you do good work, then they will come and buy from you the next time they need flowers, especially if you charge a slightly cheaper rate for your items than your local leading competitors. Also, if the initial people who buy from you, like your work they will recommend your services to their friends.  This is also a great business to market on etsy.  And because you are in business for yourself, you have the opportunity to personalize the items far beyond what the local florist will do.

Come back for part 2 on Wednesday!

-Jerri

WAHW: Goal Setting and Scheduling Time in 2010

Each new year we make a list of goals or projects for the year, but by March many of these fall by the wayside (if not before then). The key to achieving your new year’s resolutions and completing your projects for the year is to set attainable goals and schedule time to work on all your projects and goals.

Keys to Goal Setting:

1. Set realistic, attainable goals.


2. Set goals that can be easily measured.
-Examples:
* I will post 5 times a week on my blog.
* I will get 50 new followers this month.
*I will get 5 sales a week.
* I will meal plan each week.
*I will try a new recipe each week.

3. Give yourself a time frame or deadline to achieve your goals.
-Examples:
*By the end of the month I will have my first sale.
*By the end of the month I’ll have 10 new craft projects completed.
*I will declutter one closet each week.

4. Schedule time to work on your projects and goals. In other words, treat it like a job. This can be as general or specific as you’d like it to be, but you should make scheduled time for all your endeavors and be consistent.
-Examples:
*I will post on Monday, Wednesday, and Friday.
*Each morning I will spend two hours working on my blog or networking.
*Each day I will clean one room in the house.
*Each morning I will list new items in my shop.

5. Write down your schedule and/or document your work.
-Keep a planner to write down your schedule and the tasks you want to perform each day.
-In your planner, in a separate notebook, or a on a blog, make a list of what you do each day. This will help you to measure your progress and will help you to stay on task.

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Great Calendar For You: For those of you who have goals to declutter and keep a cleaner house this year, you may want to have a look at this year’s Declutter Calendar over at My Simpler Life. The calender gives you a different task to do each day to help keep your house clean and clutter free. You could also have a look at this calendar and then make your own with your specific needs and tasks in mind.

-Jerri


Preview of Simply Sweet Creations Shop & Blog

Hello everyone! If you’ve looked at my profile in the last several months, you probably noticed that I have a blog listed under my profile, in addition to this one titled, “Coming Soon.”

Well, the blog that’s “Coming Soon” is going to be a blog where I’ll be sharing jewelry I’ve made and other craft projects I’m working on. The name of the blog is…..you guessed it: Simply Sweet Creations. I’m also opening my own shop on etsy where I’ll be selling jewelry and other items. I’ve been planning to launch this for months, but things just kept coming up. But now I’m ready to take the plunge and add some items to the shop.

The shop is going to start out small. I have a ton of stuff that I’ve made, but I know it will take a while to get traffic, so I’m planning to add more stuff gradually. I also have a ton of ideas for new things to make in the future, but I’m on a tight budget right now, so I have to be a little selective of the materials and things that I buy.

I hope to open the new blog and shop up to the public in the few days. When I have it launched, I’ll be sure to post the links here so that you can come take a look at my items, and I look forward to reading your comments. Please wish me luck in this new endeavor, and don’t forget to tell your friends about it!

Today I’m giving you a small preview of my items. As I look through my stock, I see huge variety of colors and styles…I’m not even sure what to feature! So please bare in mind this is just a small preview!

-Jerri


My New Business Blog: Fortunato’s Hat

Just a little annoucement to let you know that I’m working on a new business blog. As some of you are aware, my husband was laid off from his job a few months ago, and he’s been looking for jobs and opportunities ever since. We recently got a call from the spouse of one of my husband’s former co-workers, and she told us about a fairly new and growing business that, unlike others, doesn’t have a ton of people doing it yet.

We looked at what it entailed and saw all the potential benefits to be gained from it, and we decided to give it a shot. In discussing our business plans, I talked about doing a little promotional stuff on Simply Sweet Home, but after giving it a little more thought, I decided it would be better for me to just start a whole new blog so that the business stuff doesn’t overwhelm Simply Sweet Home.

Here’s a little information on the new blog and its features: The new blog will basically chronicle our “work from home” journey and tell everyone what we’re working on. Additionally since it is a site that is designed to promote a business, it will include links to our store front, and it will have information about our business and how others can get into the business we’re doing.

I’ll also be including some articles and tips for mompreneurs, small business owners, and people who want to work from home. And to keep it a little more interesting and fun, I’ll sometimes have some product reviews and product highlights on the this site.

Please wish us luck and say a prayer for us as we start this new project. I’m not sure how well it will go yet, but I’m very optimistic. And if it goes even half as good as we hope, everyone one of you will want to join our team.

We’re just getting it started up this week, so we don’t have a lot of information to share yet, but there will be lots of updates very shortly. So stay tuned!

Oh, I almost forgot. Here’s a link to the new blog: http://fortunatoshat.blogspot.com/.

Also, if anyone is looking for a new business opportunity, you can send me an email at simplysweethome@hotmail.com or email my husband at mrivers2347@hotmail.com. Or you can leave a comment on this post, and we’ll give you some information. You can also head over to the new blog and fill out our form. Thanks!
-Jerri