Nine Marketing Ideas for Mattress Retailers

Sleep is essential to our daily routines, and a good mattress is vital to a restful night’s sleep. According to a report, the mattress industry is anticipated to experience a CAGR of 6.5% in the United States between 2022 and 2031.

It is no surprise that competition in the retail mattress space is becoming increasingly intense, with new players constantly entering the market and established brands fighting for their share of the pie.

To succeed in today’s digital age, mattress retailers must implement effective marketing strategies to stand out from competitors and reach potential customers. A solid online presence is also crucial for businesses to thrive, as customers increasingly turn to the internet to research and purchase products.

So, here are some effective marketing ideas that mattress retailers can implement to increase brand awareness, drive sales, and build a loyal customer base.

1. Host an Event

Mattress retailers can organize events to showcase their products, educate customers about different mattress types, and offer special promotions. Such events also allow customers to test a wide range of mattresses. The “try before you buy” marketing strategy can help build trust and confidence among customers, who are more likely to purchase after experiencing the comfort and quality of a mattress firsthand. All those wondering where to test mattresses before making a purchase, especially online, can attend in-store events organized by mattress retailers with the help of companies specializing in event planning for mattress testing. These companies allow customers to test mattresses in a comfortable and stress-free environment. By partnering with such companies, retailers can use their expertise and resources to create a successful event that drives sales and increases brand awareness. Other than events, these companies also partner with online mattress retailers for the long term. It helps mattress buyers to test mattresses whenever they need to buy one from an online mattress retailer.

2. Niche Marketing

Niche marketing involves identifying a specific market segment with unique needs and preferences and tailoring marketing efforts to meet those needs. Targeting a niche market allows retailers to differentiate themselves, build a strong brand identity, and attract loyal customers.

For example, a mattress retailer could specialize in eco-friendly mattresses that appeal to environmentally conscious consumers.

Successful niche marketing strategies often involve creating a unique selling proposition (USP) and communicating it through targeted advertising to attract customers looking for specific features that other retailers don’t offer.

3. Befriend Your Prospective Customers

Building a strong customer relationship is essential for mattress retailers looking to establish a loyal customer base. By being approachable and friendly, retailers can make their prospective customers feel at ease and build trust.

To be approachable, retailers should be honest, transparent, and polite in customer interactions. They must also understand customers’ needs and offer a pressure-free space to explore mattresses.

Building customer trust can boost sales as customers prefer purchasing from a trustworthy retailer.

4. Community Newspapers and Magazine Ads

By advertising in community newspapers and magazines, retailers can reach a targeted audience in a specific geographic area likely to be interested in their products.

One of the most significant benefits of advertising in local publications is cost-effectiveness. These publications typically have lower advertising rates compared to larger, national publications. Additionally, advertising in local publications helps retailers establish a strong presence in their community and increase brand recognition.

To create effective ads, retailers should use attention-grabbing headlines, high-quality images, and concise copy highlighting their products’ unique features and benefits.

5. Online Marketing

In today’s digital age, businesses must establish a solid online presence to reach potential customers. Mattress retailers can benefit from having a website and implementing online marketing strategies such as search engine optimization (SEO) and pay-per-click (PPC) advertising.

A website can serve as a digital storefront, providing customers with information about the retailer’s products and services. It can also offer online shopping options, making it easier for customers to make purchases.

To create an effective website and online marketing plan, mattress retailers should ensure their website is mobile-friendly and optimized for search engines.

6. Social Media Marketing

As a mattress retailer, social media platforms such as Facebook, Instagram, and Twitter can help reach a wider audience and increase sales.

Creating a business-based page on these platforms can allow you to interact with potential customers, share engaging content, and advertise your store. Facebook is great for creating events, promotions, and sharing blog posts. Instagram is perfect for sharing visually appealing content like product photos and behind-the-scenes reels, and Twitter is great for short, snappy updates and customer interaction.

However, when creating social media pages, keep your branding consistent, use high-quality visuals, and create content that resonates with your target audience.

7. Expand Your Product Line

Expanding the product line is a smart way for mattress retailers to attract a broader customer base and increase sales. By providing high-quality sleep accessories that complement mattresses, retailers can provide a more comprehensive solution to their customers’ sleep needs.

Some popular sleep accessories are pillows, mattress toppers, bedding sets, and sleep aids like eye masks and white noise machines.

By expanding the product line, retailers can distinguish themselves from competitors and attract customers looking for a one-stop shop for their sleep needs.

8. The Discount Game

Offering discounts and freebies are a tried and tested marketing strategy that can help mattress retailers attract new customers and retain existing ones. By providing discounts on specific products or offering freebies such as pillows or bed sheets with purchases, retailers can incentivize customers to purchase.

Referral and loyalty programs are other effective ways to encourage repeat business and generate word-of-mouth marketing. A referral program can reward customers who refer friends or family to

the store, while a loyalty program can offer exclusive discounts and perks to customers who make multiple purchases.

9. Email Marketing

One advantage of email marketing is that it allows businesses to reach customers directly in their inboxes, where they are more likely to engage with the content. In addition, email marketing provides an opportunity to segment and target customers based on their interests and behaviors, resulting in higher open and click-through rates. Mattress retailers can increase brand awareness and drive sales by creating targeted and personalized email campaigns.

To create effective emails, mattress retailers should focus on providing value to their subscribers. They can offer exclusive discounts, share informative content related to sleep and health, and highlight new products or promotions. It is important to keep emails concise, visually appealing, and easy to read on desktop and mobile devices.


In today’s dynamic marketplace, the success of a mattress retailer depends heavily on its marketing strategy. Thus, retailers must continuously adapt and evolve their marketing strategies to meet changing customer needs.

By implementing the marketing ideas discussed above, retailers can create a strong brand identity, drive sales, and build customer loyalty, ultimately positioning themselves for long-term success in this evolving and highly competitive market.

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