Super Quick Guide to Selling Handmade Crafts Online

Selling handmade crafts online is an excellent way to make money from your passion. However, it isn’t as easy as just sending something to someone who pays for it. First, of course, there must be a market. But there are also many legal issues and methods of exposure for success.

Find Something You Love to Do

Something can seem like a good idea at the time, but you can quickly grow bored. And if you are creating things purely for money, the quality won’t be there, and customers will know. One of the best methods is to create products you know you can happily spend all day with. For instance, if you love fun and easy macrame projects for beginners, start there. Or perhaps you have a passion for candle making. Whatever it is, try to ensure it’s something you love to do.

Finding a Niche Helps when Selling Handmade Crafts Online

If you want to start a business selling crafts, you probably already enjoy a hobby. This could be anything, like electronics, knitting, or making candles. On the web, people like to buy high-quality handcrafted goods. But there is a lot of competition in the market. So you need to think about how to make your items stand out. This means coming up with something unique to sell that people want. This is called a “niche” on the Internet, and it’s what you should focus on.

Learn the Basics of eCommerce

eCommerce is the trading of goods and services over the Internet. There are four main types you can base your business around. These are known as the following common areas:

  • B2B: Business-to-Business.
  • B2C: Business-to-Consumer.
  • C2C: Consumer-to-Consumer.
  • C2B: Consumer-to-Business.

As a craftsperson, you will most likely deal with the B2C system. Online site builders like Wix and platforms like Etsy make it easier than ever to do B2C eCommerce as a craftsperson. This is because they handle the technical side of things with your storefront, with integration options.

Build Your Crafts Around Your Brand

People who are new to business often forget how important it is to have a strong brand identity. It’s greater than simply having a company name and an emblem. It’s knowing who you are, what your story is, and what you believe in. A small business needs to have core values. And your brand should reflect this, from the name of your shop to the way you talk about your products on social media and in descriptions. You expand these in your tagline and the “About” page.

Learn the Laws Around Your Craft

As a crafter, it’s your job to make sure your products are safe and useful. But as a business owner, you also have to do things like make sure your business is following the rules. So, here are some things you should keep in mind if you want to stay out of trouble with local laws:

  • Spend some time setting up your tax payments as a sole trader.
  • Learn about the fire safety regulations in your country.
  • Specify if your products have a choking hazard for young children.
  • List all raw materials used in the making of your products.
  • Check toy safety laws where you make and sell your products.
  • Research copyrights, patents, and trademarks before starting your company.
  • Provide details of independent testing such as hallmarking.

There are, of course, many different ways to stay safe in business. And some rules depend on the country. If you sell things abroad, you also need to know about international laws. If you learn as much as you can before selling products, you can avoid getting in trouble.

Be Fair with Your Prices

Setting the right price for handmade crafts can be hard, and it depends on a lot of different things. Some of these are economic factors, trends, and the cost of materials. But there are some ways you can price your products in a fair way. First, you should figure out how much one of your products costs you to make and compare that to how much similar products sell for in retail stores. Then you can set the price for making a profit, but be mindful of what expectations.

Spend Time on Your Product Pages

Product pages are very important. Not just for people who visit your blog or seller platform but also for people who find you through search engines. When people find your site through search engines instead of paid ads, this is called “organic traffic.” You should also use “keywords” along with descriptions that are easy to read, honest, and clear. Keywords are words and phrases that are unique to your products and help search engines find your page based on search queries.

Find a Platform for Selling Handmade Crafts Online

As you may already know, there are a lot of websites where you can sell your crafts. Most people know about Etsy. There are also sites like Folksy, iCraft, and Handmade Amazon. These are your best choices because they are full of people who already want to buy handmade items. But you can also set up your own storefront for online shopping. It is more difficult and will take more time. But if you use a site builder like Shopify or Wix, you are in charge of everything.

Setup a Social Media Business Page

Word-of-mouth is a tried-and-true way to get people to notice you. And social media are a big part of modern life. If you are just starting out as a seller, social media is a great tool to use. This is because you can make a Facebook page for your business for free. But social media has a lot more to offer than just this. For example, you can talk to customers directly, get access to larger networks, and use free analytics tools to get specific demographic data about customers.


Selling handmade crafts online isn’t too challenging. But you can lose money and passion if you start off the wrong way. First, find something you love to create. Then learn about eCommerce and regulations. Finally, use platforms like Etsy and social media to promote your business.

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