Although I don’t consider myself a complete expert, I like to give advice on blogging any time I can. One thing I think everyone struggles with in one way or the other is marketing their blog or business. And truthfully, you could spend hours learning about how to effectively market yourself on Facebook, Twitter, and other social networking sites, or through commenting on other blogs, running giveaway promotions, going to conferences…and well, the list goes on and on! But if you don’t put those strategies that you learn in to place and be consistent about it, you will not have good long term results and success. Luckily there is no time limit, and we can choose to adopt any of these strategies whenever we choose.
In the meantime, today I’m going to talk about an old fashioned, yet still highly effective way to bring traffic to your site and your business. Back in the “old days” before we all had websites, businesses promoted themselves using cards, shirts, and hats. It was effective and still is!
Although commenting on blogs and using social media is free, there is something to be said for apparel that promotes your business. For one thing, as you wear these items out, people in your local area, who might not find your website on Google, who might not even have a profile on Twitter or Facebook, will see your blog or business name. And then maybe they will go home and Google it or even strike up a conversation with you about it. This is a great way for you to build a local following for your site, beyond friends and family.
You can even get friends and family to wear apparel with your blog or business name. They will be happy to do it, because they want to help you out, and because everyone loves hats and t-shirts. And the more people wearing items with your business name on it, the more people will see it.
And with today’s technology it has never been easier or more affordable to get these items. You can get a screen printing of your logo on t-shirts, sweatshirts, and hats, with a quick turn-around time and a low minimum order, so it is very budget friendly.
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