Do you remember waking up to a bowl of your favorite breakfast cereal? The only thing better was the prize inside! General Mills has been consistently surprising American families with free prizes in cereal boxes for more than 80 years. But for the first time ever General Mills is offering free customizable premiums for both boys and girls through a partnership with Mega Bloks.
Each participating brand of General Mills cereals including, Honey Nut Cheerios, Reese’s Puffs, Cocoa Puffs, Lucky Charms, Golden Grahams and Cinnamon Toast Crunch, offers a free Mega Bloks car with a set of Hello Kitty and Power Rangers stickers and instructions to cut out a pattern to construct a cardboard jump from the cereal box. In addition to the Mega Bloks freebies promoting fine motor skills and construction play patterns for children, the offer leverages hot properties adults love too, like Hello Kitty and Power Rangers. In fact, Hello Kitty is celebrating her 40th anniversary later this month, and Power Rangers is an iconic brand that’s experiencing great growth at retail.
As if this doesn’t make for enough family fun, General Mills has partnered with Maker Dad – Mark Frauenfelder – Using General Mills Mega Bloks cereal boxes, Mark and his daughter worked to create a very elaborate Rube Goldberg project. I always love seeing these things! We actually made one with out son last spring for a school project; it was on a a very small and simple scale compared to this and still took us a couple of hours to complete, so I totally respect and appreciate the work that went in to Mark’s project.
Take a look!
Isn’t that cool? I think so too!
Giveaway! Today I’m excited to offer one Simply Sweet Home reader a prize pack featuring 2 boxes of General Mills Cereal, a package of Mega Bloks cards, AND a $50 Target Gift Card!
To enter, just use our form below! Good Luck!
What I liked about the video is that they started the whole process by rolling a car down the cereal boxes lined up and at the end all the cereal and milk was dumping together and the Dad and daughter started eating all without pouring the cereal and milk.
My favorite part was when they were pouring all the cereal in that giant funnel.
My favorite part is the car ramp!
My favorite part was when the cereal came down into the bowl.
Liked the video and creative use of boxes.:)
Loved the rube goldberg machine and dumping the cereal in the bowl.
I liked it at the end where they’re scooping up/eating the combinations of cereals.
thank you
I like how they mixed different cereals
I like the ramp for the car.
My favorite part is Dad and daughter doing something fun together and eating the cereal.
I love the car ramp and I gotta say I love the Honey Nut Cheerios. They are a staple in our house.
I love the happiness the girl shows hanging out with her dad!
I like the banister ramp
I like the first car ramp and the end eating the cereal
I just like the whole thing. What a fun idea! Every dad should get creative with is daughter like this!
coriwestphal at msn dot com
I like when the milk pours over the mound of cereal.
I loved when they poured all of the cereal in the basket
I like when they are done building it and let it fly.